Designed Waterwalk.com Created platform and produced content for Waterwalk blog Ran Twitter and Facebook accounts, building following base to 500+ in a month Implemented #LiveEASY campaign and set foundation for future marketing strategy expansion.
Created some serious buzz for this high profile basketball tournament
Developed and curated content for @UAAssociation Twitter account during major Under Armour Basketball grassroots events.
Provided content for social media and website during major Elevate events. Doubled Twitter follower base in one year, exceeding 4,000 total followers and several million total tweet impressions. Created digital graphics to preview 2014 Gulf Coast Hoop Fest (Biloxi, Miss.) and … Continued
Constructed and implemented a highly successful viral campaign from scratch, leading to over 30K views on one YouTube video within a week. Built a follower base of 1,500+ on Twitter in three days, infiltrating UNC-Chapel Hill influencer networks to achieve maximum resonance. Built … Continued
Played major part in crafting revamped web design on two separate occasions. Produced hundreds of pieces of relevant, strategically-oriented content over a one-year period. Promoted new and existing events with engaging social media campaigns and high-response media outreach campaigns. Pageviews … Continued
Played major role in the online brand appeal of the East Coast’s largest grassroots and youth basketball operation. Provided daily blog content and event coverage of elite-level high school basketball camps and tournaments. Crafted and implemented social media campaigns over … Continued
Analyzed and evaluated company marketing, operational and administrative requirements…researched available options and implemented multi-platform solution Designed and built two custom PHP websites to meet different channel needs Overcame technical obstacles of integrating enormous promotional product database with rapid search/quote tool … Continued