Under Armour Association

Content Email Social Media

  • Developed and curated content for @UAAssociation Twitter account during major Under Armour Basketball grassroots events, including the Under Armour Finals and Elite 24.
  • Helped generate extensive list of national media members, creating and distributing updates from major events. This distribution generated wide-reaching media attention and brand awareness before, during, and after events.
  • Acted as a media liaison for major Under Armour Basketball events, ensuring media in attendance had access to necessary information to cover and promote the events.
  • Consulted with employees in the final development stages of the new UAAssociation.com website.
  • Updated content and provided customer support for the innovative “UAA Finals” mobile app in July 2014.