One Carolina

Content Email Graphic Design Social Media Web

  • Constructed and implemented a highly successful viral campaign from scratch, leading to over 30K views on one YouTube video within a week.
  • Built a follower base of 1,500+ on Twitter in three days, infiltrating UNC-Chapel Hill influencer networks to achieve maximum resonance.
  • Built WordPress-powered website to showcase message and content of the One Carolina project.
  • Attracted national media attention from NBC Sports, CBS Sports, ESPN, and more. The campaign was mentioned during February 2014 telecast of UNC vs. Duke men’s basketball game.
  • Spearheaded graphic design efforts, including initial campaign logo.
  • CURRENTLY: Project is in transitional phase. Will relaunch soon under Surge4 brand.